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Wednesday, December 03, 2014

Is it Unethical to Call Another Lawyer Unethical?

A new Iowa lawyer ethics opinion holds that a lawyer may not accuse another lawyer of being unethical for tactical or strategic reasons and must report another lawyer's misconduct to the state bar's professional regulatory authority.  Here is a link to the opinion:

http://205.209.45.153/iabar/ethics.nsf/e61beed77a215f6686256497004ce492/3c0643787f59f94987257d800003de39/$FILE/IA%20Ethics%20Op%2014-02.pdf

If a lawyer makes an allegation of misconduct on the part of another lawyer, he or she must report it to the state bar.  Otherwise, the lawyer making the accusation has engaged in misconduct and is subject to discipline.

Monday, October 21, 2013

Supreme Court of Virginia Issues 4 opinions in 2013 involving lawyers disciplined by the Virginia State Bar


A disciplined lawyer has an appeal of right to the Supreme Court of Virginia from the Disciplinary Board or a Three-Judge Court.  However, it is not common for lawyer discipline cases appealed to the Court to result in a written published opinion.  To see even one opinion issued in a year is noteworthy, but to have four published cases in a year is quite extraordinary.  Three of the cases, (Hunter, Zaug and Northam) were handed down on the same day February 28, 2013.  Livingston was issued on June 6, 2013.

What these cases have in common is that the Supreme Court of Virginia dismissed charges of misconduct in all four cases.  In addition, in all four cases there were findings of misconduct at two hearing levels before each were appealed to the Court.  In other words, the VSB was the prevailing party in all four cases before they were heard by the Court.  In two of the cases, Zaug and Northam, the Respondent attorney was completely vindicated and suffered no discipline.  In Hunter, the disciplinary sanction was upheld.  In Livingston, the matter was remanded to the Board reconsider the appropriate sanction.

The standard of review applied by the Supreme Court of Virginia in lawyer discipline cases is unlike that applied in criminal and civil cases appealed to the Court.  In lawyer discipline cases, the standard of review is less deferential to the tribunals in the proceedings below.  The VSB has the burden to prove by clear and convincing evidence that an attorney violated the Rules of Professional Conduct. Weatherbee v. Virginia State Bar, 279 Va. 303, 306, 689 S.E.2d 753, 754 (2010). In reviewing the Disciplinary Board's decision, the Court “conduct[s] an independent examination of the entire record.” Williams v. Virginia State Bar, 261 Va. 258, 264, 542 S.E.2d 385, 389 (2001); accord Northam v. Virginia State Bar, 285 Va. 429, 435, 737 S.E.2d 905, 908 (2013). The Court reviews the evidence and all reasonable inferences that may be drawn from the evidence in the light most favorable to the VSB, the prevailing party. El–Amin v. Virginia State Bar, 257 Va. 608, 612, 514 S.E.2d 163, 165 (1999). The Court gives factual findings substantial weight and view them as prima facie correct. Id. The factual conclusions are not given the weight of a jury verdict, but they “will be sustained unless it appears they are not justified by a reasonable view of the evidence or are contrary to law.” Id.

Three of these cases (Zaug, Northam and Livingston) demonstrate that the Court will examine the record closely for the findings of fact made by the lower tribunals in the proceedings below in addition to an independent review of the record for facts that support those findings.  There must be specific findings of fact made in the record to support each charge of misconduct.  The Court will not independently make findings of fact that are absent from the record.  Thus, the failure of the lower tribunal to make an finding of fact necessary to support a charge of misconduct, will result in a reversal of that lower tribunal’s finding of misconduct.
 
 
Hunter v. Virginia State Bar
In Hunter v. Virginia State Bar, the Respondent was a lawyer who published a blog that described his past successes in court as a criminal defense lawyer.  The bar charged Hunter for violating an advertising rule that required a lawyer to use a disclaimer when advertising specific case results.  Rule 7.2(a)(2).  The bar also charged that Hunter breached his confidentiality duty to former clients by posting information detrimental and embarrassing to a client.  Rule 1.6.  For example, one of his posts disclosed that his former client "had tested positive for cocaine." Hunter stipulated that he did not obtain his clients' consent beforehand when he posted information about their cases.
Hunter challenged the bar, arguing that his blog was not commercial speech so the bar could not use its advertising rules to regulate non-commercial speech, and any attempt to regulate non-commercial speech had to be tested under a "strict scrutiny" standard.  In regard to the charged that he breached Rule 1.6, Hunter argued that his statements about his former clients were made in a public proceeding and were therefore not confidential, or, alternatively, that the bar's application of Rule 1.6 to his blog posts was an unconstitutional abridgement of his right of free speech.
The Supreme Court ruled that Hunter's blog was commercial speech and could be regulated by the bar if the statements or claims made were potentially misleading without the required disclaimer and affirmed the lower court's finding that Rule 7.2 was violated.  On the Rule 1.6 charge, the court held that the bar's application of the rule to Mr. Hunter was unconstitutional, and dismissed that charge. 
Zaug v. Virginia State Bar
In Zaug v. Virginia State Bar, the respondent lawyer and her partner were defending a medical-malpractice action. On the day in which a deposition was scheduled to occur (the deposition was to be covered by the respondent attorney’s partner), Ms. Zaug accepted a call. It was one of the plaintiffs. The lawyer took the call and asked the caller how she could help her.  There were facts in the record from which one could infer that Ms. Zaug knew right away that the caller was the represented plaintiff.  But the Court, doing an independent review of the record and noting that there had not been a specific finding made by the lower court, concluded otherwise.
After a very brief exchange, the caller became emotionally upset and went into how the lawsuit was affecting her family. She eventually told Zaug that she wanted to withdraw the suit and move on with their lives. Zaug attempted to disengage politely, eventually ending the call something like 60 seconds from when it began according to the testimony of an employee in Zaug's law firm.
When the plaintiffs’ lawyer found out about this, she filed a Bar complaint against the respondent, claiming that the defense lawyer had wrongfully taken the call and spoken directly with a represented adverse party about a matter involving the representation. The Bar issued a charge of misconduct; a district committee found a de minimis violation and dismissed the charge.  The Bar relied on comment 3 to Rule 4.2 that indicates that the rule applies even when the represented person initiates the contact with the lawyer, requiring the lawyer to terminate the communication immediately once the lawyer knows that the communication is prohibited by the Rule.
But a de minimis dismissal is not a ruling in favor of the respondent, makes a finding of misconduct and creates a disciplinary record.  Not happy with this outcome, Ms. Zaug appealed, first to a three-judge panel (which affirmed the de minimis dismissal) and then to the Supreme Court.
The Court unanimously reversed and dismissed the charge of misconduct. Citing duties of a lawyer to act professionally and civilly, the court rejected the Bar’s application of the rule requiring that Ms. Zaug immediately hang up on the caller, but should allow time for her to disengage politely and civilly.   
Northam v. Virginia State Bar
This case shows what happens when a conflicts check fails. The attorney is a partner in a small firm on the Eastern Shore of Virginia. He was consulted by the Husband for representation in a divorce, and met with the man and agreed to representation. The next day, one of the lawyer’s partners met with the client’s wife, also to evaluate representation in divorce proceedings.
Obviously, two lawyers from the same firm cannot serve on opposite sides of a divorce case (or any other kind of litigation, for that matter). During a second meeting, the partner asked the wife if she knew who her husband was consulting.  She replied “Northam something,” and the lawyer immediately went to his secretary and learned that his partner had, indeed, met with the husband the day before.  He thereupon told the wife that he couldn’t represent her, so she got other counsel, who later raised the disqualification issue.
A bar complaint was filed because Northam refused to withdraw from the husband's case.He continued to represent the husband.  According to the Court’s view of the record, the only information that he received from his partner was, “I think we have a problem and I’m getting out.” The partner never told the first lawyer anything that the wife had disclosed to him during the intake interview.
The district committee found violations of three provisions: conflict of interest, imputed disqualification, and declining or terminating representation.  Rules 1.7, 1.10 and 1.16. On appeal to the Bar’s disciplinary board, the respondent prevailed with regard to the first and third charges, but the board affirmed the finding based solely on the imputed disqualification (Rule 1.10), ordering an admonition without terms. The lawyer appealed to the Supreme Court.
This case is similar to the Court’s analysis of the record in the Zaug appeal – the majority reversed, based on the absence of a specific factual finding by the lower tribunals that the lawyer had actual (as opposed to constructive) knowledge of the fact that his partner was disqualified.  There was testimony in the record from the partner that he had told the lawyer about the purpose (though not the details) of his conversation with the wife, but the Board’s findings of fact didn’t include a specific statement that the respondent lawyer actually knew that his partner was prohibited from the representation. Since the imputed disqualification rule requires actual knowledge, the record fails to support the charge, so the judgment is reversed and the disciplinary charge dismissed.
One might wonder how the two lawyers didn’t have a duty to follow up, and why they failed to ask more questions once they were aware that there was “a problem.”  However, that was not an issue or charge raised in this case.
Justice Powell dissented, and her reasoning is that the court reviews the record as a whole, not merely the Bar’s stated factual findings, to see if the decision is supported; she would have affirmed the Board’s decision based on the partner’s disclosure.
Here is a specific statement of the majority’s holding that, as raised by the Court in Zaug, establishes an emerging standard of review in attorney disciplinary appeals:
An attorney charged with a violation of professional responsibility is entitled to findings of fact that contain a clear statement of how the Board resolved disputed issues.  The bar will need to make sure that the disciplinary tribunal makes specific findings of fact necessary to support a rule violation or risk reversal of a decision on appeal.
Livingston v. Virginia State Bar
The charges of misconduct in the case arose out a prosecutor’s handling of a drug case.  The defendant, Collins, was arrested after he purchased from an undercover agent some 50 pills that Collins thought were Oxycontin.  This offense occurred within 1000 feet of a school and therefore triggered a separate and additional criminal charge.  What Collins purchased were in fact imitations of the actual prescription drug that were specially made for police undercover operations. 
Collins was tried in a bench trial on two drug charge indictments.  After Collins moved to dismiss both charges at the close of the Commonwealth's evidence and again at the close of all the evidence, the parties filed with the trial court memoranda addressing two issues: (1) whether Collins was guilty of possession with the intent to distribute a controlled substance when he was unaware that the item possessed was an imitation controlled substance; and (2) whether the Commonwealth must prove that Collins actually intended to distribute the imitation controlled substance within 1,000 feet of public school property.
On the first issue Livingston conceded that it would be error for the trial court to find Collins guilty because the pills he purchased were an imitation controlled substance.  Livingston moved to amend the indictment but the trial court overruled the motion on the basis that it was not timely.  The Court stated Livingston could reindict Collins if he thought it was appropriate.
On the second issue, Livingston argued that the decision in Toliver v. Commonwealth, 38 Va.App. 27, 561 S.E.2d 743 (2002), was not controlling. He maintained that unlike the defendant in Toliver, who was chased onto school property, Collins' purchase of the imitation controlled substance and his subsequent statement to a police officer that he could sell each pill for approximately $80 established that, while within 1,000 feet of a public school, Collins possessed the pills and had the intent to distribute them.
Livingston subsequently presented a third indictment to a grand jury, which charged that Collins “did manufacture, sell, give, or distribute an imitation controlled substance which imitates a schedule I or II controlled substance, namely, Oxycodone, in violation of” Code § 18.2–248. Collins moved to dismiss that indictment on the basis of, among other things, double jeopardy. At the hearing on the motion, and in proceedings thereafter, Livingston kept describing the charge in the third indictment as “possession with intent to distribute” even though the indictment charged a different offense, i.e., “manufacture, sell, give, or distribute.” Livingston never moved to amend the third indictment to charge possession with the intent to distribute, and the trial court granted Collins' motion to dismiss it.
Livingston challenged the trial court's judgment dismissing the third indictment in an appeal to the Court of Appeals of Virginia. The Court of Appeals dismissed the appeal because Livingston failed to file a timely petition for appeal. In his “brief” filed in the Court of Appeals, Livingston again incorrectly referred to the charge in the third indictment as “possession with intent to distribute” while at the same time quoting the charge in the indictment verbatim.
The VSB charged Livingston with incompetence under Rule 1.1 in the conduct of the case against Collins for charging Collins with possession with intent to distribute Oxycontin when Livingston knew that the pills Collins purchased were an imitation controlled substance.  The VSB also charged that Livingston violated Rule 3.8(a) for maintaining a charge Livingston knew was not supported by probable cause.  VSB further alleged that Livingston was “incompetent and obtained an indictment not supported by probable cause when he obtained the third indictment” because Livingston knew there was no evidence that Collins actually manufactured or distributed the pills. Furthermore, the VSB claimed that Livingston repeatedly and incorrectly referred to the third indictment as charging possession with the intent to distribute. The VSB also charged that Livingston was “incompetent” when he filed the petition for appeal late. Finally, the VSB alleged that Livingston “maintained an argument that was frivolous in objecting to the substitution of the words ‘imitation controlled substance’ “ for the word “ ‘marijuana.’ “
As to the second indictment, during the district committee hearing, Livingston admitted that he had not read the Toliver decision until after Collins’ attorney had discussed the case in his brief to the trial court.  Livingston also acknowledged that he could not prove where Collins intended to distribute the pills but argued that Collins’ possession of them within 1000 feet of school property was sufficient and that he did not have to prove that Collins intended to distribute the pills within the prohibited school zone.
With regard to the third indictment, evidence produced at the hearing showed that Livingston instructed his staff to prepare an indictment for possession with intent to distribute an imitation controlled substance, did not review the indictment before he presented it to the grand jury and did not realize that his repeated references to the charge as possession with intent to distribute were wrong and that the indictment presented a different offense, until the VSB served charges of misconduct.
The District Committee found that Livingston violated Rules 1.1 (competence), 3.1 (frivolous positions) and 3.8(a)(charge not supported by probable cause) and imposed a public reprimand with terms. 
Livingston appealed the District Committee’s determination to the VSB Disciplinary Board, which affirmed and imposed the same sanction.
In this case, Livingston conceded that he made three “mistakes” in his prosecution of Collins: (1) reaching an incorrect legal conclusion about the law of factual impossibility and thus erroneously charging Collins with possession with the intent to distribute the actual controlled substance; (2) obtaining the third indictment for distribution of an imitation controlled substance rather than for possession with the intent to distribute and failing to recognize that mistake during the trial and on appeal; and (3) missing the deadline for filing the petition for appeal in the Court of Appeals.5 Livingston asserted, however, that while these mistakes might constitute negligence, they do not rise to the level of clear and convincing evidence of incompetent representation in violation of Rule 1.1.
The Court disagreed with Livingston and found no error in the Board’s conclusion that Livingston had violated Rule 1.1, finding that Livingston failed to provide the “thoroughness and preparation reasonably necessary for the representation” of his client, the Commonwealth.  Even if an attorney has the necessary legal knowledge and skill, “thoroughness and preparation” require the “[c]ompetent handling of a particular matter,” which includes “inquiry into and analysis of the factual and legal elements of the problem and use of methods and procedures meeting the standards of competent practitioners.” Va. Sup.Ct. R., Part 6, § II, R. 1.1, cmt. 5.
Livingston obtained three indictments against Collins. Each was based on factual and/or legal errors due not to mere negligence, but to his failure to analyze the evidence and the elements of the charges he brought against Collins. And, without checking the accuracy of the charge in the third indictment, which contained the wrong criminal offense, he presented the indictment to a grand jury and pursued it in the trial court and also on appeal when he filed the untimely petition for appeal. It is not necessary to determine whether any one of these acts of misconduct alone would violate Rule 1.1. In this case, viewing the record in its entirety, there is clear and convincing evidence that Livingston failed to provide competent representation to his client in the prosecution of Collins.
The Court dismissed the remaining charges under Rules 3.1 and 3.8(a) finding that the Board’s finding on those charges were in error.  The Court vacated the Board’s order and remanded the case to the Disciplinary Board to determine the appropriate sanction based on the Rule 1.1 violation.
One observation shared by some lawyers regarding this decision is that because Livingston was so incompetent in his prosecution of the drug charges against Collins, the VSB could not prove, to the Court’s satisfaction, the charges under Rules 3.1 and 3.8(a). This is because the VSB could not prove the requisite scienter or mens rea to support those charges, i.e., that Livingston actually knew that those charges were not supported by probable cause.
 
 

CHANGING LAW FIRMS or “BREAKING UP IS HARD TO DO”: ETHICAL ISSUES

Here is a link to a recent article I've written regarding lawyer mobility, that covers the ethics issues when lawyers move from one law firm to another.

http://www.vsb.org/docs/valawyermagazine/changing-firms-2013-10.pdf

Friday, August 09, 2013

Is "Ghostblogging" Ethical For Lawyers?

IS “GHOST BLOGGING” UNETHICAL: IS IT UNETHICAL FOR A LAWYER TO USE A “GHOST WRITER” TO POST INFORMATION ON THE LAWYER’S BLOG OR WEB SITE?
An emerging practice in marketing professional services on the Internet is the use of professional marketing agencies that contract to create, set up and place content on the professional’s blog that he or she uses to market their professional services. For lawyers, the propriety of using a “ghost blogger” to write and post content on the lawyer’s blog is a recent hot topic for legal ethicists.
While other professionals may be permitted to use “ghost bloggers,” the informal consensus is that lawyers may not, primarily because of the lawyer advertising rules and rules prohibiting deceit or dishonesty. See Rules 7.1 and 8.4(c). Essentially, holding out another’s work product as one’s own is deceptive. While there is absolutely nothing wrong with using outside and creative talent to craft a blog, a lawyer that uses a “ghost blogger” without a disclaimer, to publicly advertise the lawyer’s engagement with and competence in a particular area, violates Rule 7.1’s prohibition against misleading statements or claims in public communications about the lawyer or the lawyer’s services.
Lawyers often use blogs to discuss recent developments in the law and breaking news in their area of practice. Some lawyers use blogs to provide legal information to clients, former clients, potential clients and members of the general public that might be interested in the lawyer’s area of practice. Lawyers that outsource this work to a non-lawyer and do not review their work before it is posted also do a grave disservice to the members of the public that may visit the lawyer’s blog. When lawyers outsource work or services to non-lawyers, lawyers have an ethical obligation to ensure that that the non-lawyer’s conduct or work conforms to the lawyer’s professional obligations. LEO 1850 (2010). Similarly, when lawyers rely on non-lawyers to develop their marketing over the Internet, lawyers have an ethical duty to review that work product to ensure it is compliant with the lawyer advertising rules, before it is posted on the lawyer’s blog.

While the lawyer may have paid the “ghost blogger” for permission to post content on the blog without attribution—thereby ruling out a charge of plagiarism—there remains the risk that without an appropriate disclaimer or attribution, blog visitors will reasonably assume that that the thoughts and ideas expressed are those of the lawyer’s when in fact that is not the case. Passing off someone else’s writing or ideas as one’s own, in a marketing vehicle designed to induce potential clients to hire the lawyer is not only unethical, but a bad way to initiate a professional relationship that is supposed to be built on trust.  When the means used to solicit the client are deceptive, this does not bode well for the ensuing professional relationship. Candor and trust are essential characteristics of a lawyer’s practice.

Lawyers may understandably be too busy to create their own marketing ideas, statements and claims and certainly have good reasons to engage a marketing professional to assist them with web page and blog content. Provided there is honesty or transparency in the means by which this is done, there is nothing improper about using the work product of another.

James M. McCauley, VSB Ethics Counsel (July 19, 2013)

Wednesday, April 17, 2013

Changes to Lawyer Advertising Rules Approved by the Supreme Court of Virginia Effective July 1, 2013

by James M. McCauley, Ethics Counsel

Effective July 1, 2013, the Supreme Court of Virginia has approved amendments to Rules 7.1-7.5 of the Rules of Professional Conduct. The amendments move specific examples of lawyer advertising statements or claims from the body of rules to the comment sections. They also remove unnecessary and redundant language.
Here is how the approved amendments change the current rules.
  • The terms “fraudulent” and “deceptive” are removed from Rule 7.1. A communication that is “false or misleading” violates the rule.
  • The disclaimer required for advertising specific or cumulative case results has been removed from Rule 7.2—which has been eliminated in its entirety—and is now Rule 7.1(b). The disclaimer shall:
    • (i) put the case results in a context that is not misleading; (ii) state that case results depend upon a variety of factors unique to each case; and (iii) further state that case results do not guarantee or predict a similar result in any future case undertaken by the lawyer.
    • The disclaimer shall precede the communication of the case results.
    • When the communication is in writing, the disclaimer shall be in bold type face and uppercase letters in a font size that is at least as large as the largest text used to advertise the specific or cumulative case results and in the same color and against the same colored background as the text used to advertise the specific or cumulative case results.
  • Other than specific or cumulative case results, examples of statements or claims considered to be “false or misleading” have been taken out of Rule 7.1 and placed in the comments. Former subparagraphs (1)-(4) were deleted.
  • Comment [1] to Rule 7.1 was substantially rewritten to describe the types of communications subject to regulation under Rule 7.1and to exclude other forms of non-commercial speech.
  • Rule 7.2 was eliminated in its entirety, although the specific and cumulative case results disclaimer requirement is now Rule 7.1(b) and provisions in Rule 7.2 regulating written solicitation and paying others to recommend a lawyer have been incorporated within Rule 7.3.
  • Rule 7.3 addresses in-person and written solicitation of potential clients. The amendments to Rule 7.3 remove the current per se prohibition of in-person solicitation in personal injury and wrongful death cases. Effective July 1, 2013, in-person and written solicitation will be improper only if:
    • the potential client has made known to the lawyer a desire not to be solicited by the lawyer; or
    • the solicitation involves harassment, undue influence, coercion, duress, compulsion, intimidation, threats or unwarranted promises of benefits.
  • Rule 7.3 also regulates payment or rewards to persons for recommending employment, prohibiting a lawyer from giving anything of value to a referral source except that the lawyer may:
    • pay the reasonable costs of advertisements or communications permitted by this Rule and Rule 7.1;
    • pay the usual charges of a legal service plan or a not-for-profit qualified lawyer referral service (note that the lawyer referral service must be a non-profit entity);
    • pay for a law practice in accordance with Rule 1.17; and
    • give nominal gifts of gratitude that are neither intended nor reasonably expected to be a form of compensation for recommending a lawyer's services.
  • Rule 7.3’s regulation of written solicitations has been simplified with regard to the “ADVERTISING MATERIAL” labeling requirement.
  • Rule 7.4 regulates claims of specialization and expertise and the current rule is substantially unchanged by the amendments.
  • Rule 7.5 is substantially unchanged with the exception of a new Comment [3] that states that lawyers should practice using the official name under which they are licensed or seek an appropriate and legal change of name from the Supreme Court of Virginia. The lawyer’s use of a name other than the lawyer's name on record with the Virginia State Bar may be a misleading communication about the lawyer's services to the public in violation of Rule 7.1.http://www.courts.state.va.us/courts/scv/amendments/2013_0415_rules_7_1_7_5.pdf

Wednesday, November 28, 2012

Legal Ethics--It's complicated

Many lawyers believe that they can conduct a law practice ethically following their sense of what is morally "the right thing to do."  Relying on what their mother taught them and the "smell test" they think that ethical matters can be handled intuitively.  Of course, lying, cheating and stealing are obvious ethical breaches, but legal ethics has evolved into a body of law as complex as civil procedure and other courses law students take.  Some of the rules are counter-intuitive.  Not long ago I attended a marketing seminar for lawyers where the speaker, a lawyer, proudly spoke of her practice of sending small gifts as "tokens of appreciation" to persons that brought clients to her firm.  The Virginia Rules of Professional Conduct prohibit this and I had the CLE sponsor sent a message out to the attendees bringing this to their attention.  See Va. Rule 7.3(d).

Recently I took a call from a lawyer that wanted to move to disqualfy a law firm that was adverse to the caller's client and had recently hired an associate from a very large firm.  The associate's former law firm had represented the caller's client in a related matter while the associate worked there.  The associate was not even aware that the caller's client had been a client of his former law firm, had no knowledge of the matter handled by his former law firm nor any personal involvement.  I informed the caller that there was no conflict of interest and no basis to file a motion to disqualfiy the firm.  He responded, "Really?  That can't be right."  I explained that conflicts are imputed under Rule 1.10 to other lawyers associated in a law firm, but the rules are different when lawyer move between firms.

More examples can be cited but the bottom line is that lawyers have to read, understand and know the rules and they cannot "go with their gut."

Thursday, November 01, 2012

Lawyers Need to be Aware of Fake Reviews

I did an interview for the ABA Journal that was published in August 2012.  See ABA Journal, August 2012 at pp. 24-25.  The topic of interest was the discovery of several incidents of online reviews of lawyers and law firms purporting to have been written by clients.  Random Google searches of firms revealed "five star" reviews of various law firms created by persons who claimed to be clients of the law firm.  Contacting the reviewers for verification is not possible.  Google has acknowledged that bogus reviews are a problem but Google does not create reviews.  Lawyers who hire marketing firms to boost their image and ratings online must ensure that the consultant is not using improper or deceptive practices, including manufacturing fake reviews about the quality of the lawyer's services.  In the interview, I advise that lawyers who advertise and use the Internet to marker their services have an ethical duty to periodically Google their name and see what's out there.  Lawyers should be monitoring and policing what others say about them.

Tuesday, May 15, 2012